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Markeing: Non-Traditional Galleries

04/14/2008 02:41:38 / happy


I am planning to hang as many paintings as I can in area businesses this summer.

I believe the exposure will be worth it. I will make friends and be networking with business owners also.

I
plan on letting them pick the paintings they like, after-all they are
the ones who will be looking at them all the time. Not to mention you
want them talking 'em up to inquiring minds.

I plan to hang
only a couple in any given place at first. I will hang more in a
location after it's proven to be a good relationship, no items have
been damaged and expectations with the display are satisfactory to me.

I will rotate painting every 2 to 4 months depending on the location, my time and availability of paintings.

I will assume all responsibility for damage to pieces.

I
will start out with a no commission agreement. If a particular place is
generating a lot of interest and sales I will pay a percentage for
commission. I'm thinking 10 - 20%. Possibly a graduated scale which
increases as sales increase.

I will have a written agreement signed.

I
will hang a brochure holder near the paintings. It will have info about
me, my work, my website etc. Maybe even special of the month. If I will
also be able to judge interest for particular paintings and/or
locations by how many are gone.

I believe a "Call for action"
on these brochures may be essential. Some reason for them to make a
purchase or visit my website today, before the thought of my paintings
disappear along with the brochure that is lost in a purse or pocket.

After I have a dozen of so businesses displaying my work I will contact the local paper for a special interest story.

Essentially
I'm planning my own gallery walk - or gallery ride I suppose as the
businesses will not all be within walking distance. I'll send a press
release stating each location works may be seen.

 

I plan to target these types of businesses

Medical Buildings

Doctors Office Waiting Areas

Hair Salons (being selective due to sprayed chemicals)

Spas

Cafe's

Coffee Shops

Financial Advisors

Realtors Offices

These
are my thoughts so far. I'd appreciate any input. Experiences?
Thoughts? There are so many ways to go about doing this. I think trial
and error are in order as every place and artists work is different.


--------------------------------------------------------------
Jennifer Janson
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VIEWING 1 - 2 OUT OF 2 COMMENTS



04/16/2008 18:15:57

I totally agree. I believe if we should aggressive in promoting our work. I think we don't in part because we just don't know how. Collectively however we have all the answers. We just need to share what we do know.

Thanks for the feedback on my plan.  I'll post again at the end of summer to let everyone know how it went.



From: Laughlines
04/14/2008 12:33:15
It looks as if you have very reasonable expectations and a sensible plan that ought to work.  I wish there were more artists like you in this area because there would also be more visibility and respect for talent if artists of like-mind banded together.








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