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Markeing: Non-Traditional Galleries

DATE: 04/14/2008 02:41:38 / MOOD: happy

I am planning to hang as many paintings as I can in area businesses this summer.

I believe the exposure will be worth it. I will make friends and be networking with business owners also.

I
plan on letting them pick the paintings they like, after-all they are
the ones who will be looking at them all the time. Not to mention you
want them talking 'em up to inquiring minds.

I plan to hang
only a couple in any given place at first. I will hang more in a
location after it's proven to be a good relationship, no items have
been damaged and expectations with the display are satisfactory to me.

I will rotate painting every 2 to 4 months depending on the location, my time and availability of paintings.

I will assume all responsibility for damage to pieces.

I
will start out with a no commission agreement. If a particular place is
generating a lot of interest and sales I will pay a percentage for
commission. I'm thinking 10 - 20%. Possibly a graduated scale which
increases as sales increase.

I will have a written agreement signed.

I
will hang a brochure holder near the paintings. It will have info about
me, my work, my website etc. Maybe even special of the month. If I will
also be able to judge interest for particular paintings and/or
locations by how many are gone.

I believe a "Call for action"
on these brochures may be essential. Some reason for them to make a
purchase or visit my website today, before the thought of my paintings
disappear along with the brochure that is lost in a purse or pocket.

After I have a dozen of so businesses displaying my work I will contact the local paper for a special interest story.

Essentially
I'm planning my own gallery walk - or gallery ride I suppose as the
businesses will not all be within walking distance. I'll send a press
release stating each location works may be seen.

I plan to target these types of businesses

Medical Buildings

Doctors Office Waiting Areas

Hair Salons (being selective due to sprayed chemicals)

Spas

Cafe's

Coffee Shops

Financial Advisors

Realtors Offices

These
are my thoughts so far. I'd appreciate any input. Experiences?
Thoughts? There are so many ways to go about doing this. I think trial
and error are in order as every place and artists work is different.

--------------------------------------------------------------

Jennifer Janson

JANSON Art Gallery

Join the Marketing Group to see more topics like this.

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Websites that sell original artwork

DATE: 03/22/2008 02:03:09 / MOOD: other

If you are looking to sell your original art work on line check out
these websites. They will offer a way to upload a photo and description
of your artwork and set up a way for you to receive payment if your
item is sold.

Art by Us free

The Fine Art Originals free

art-agent free

Some have fees and some are completely free! There is always a small
processing fee to collect payment (2.5 - 5%). They all have pros and
cons depending on what you are looking for. Generally speaking the more
you pay, the more exposure you could receive. Those dollars and cents
are used to drive traffic to the site in general and hopefully to your
specific item/s. There is no guarantee that you will be seen by a
certain number of people or by any at all. In fact when checking out
many of these on line venues sales numbers look bleak. Most postings go
unsold and many artists are not selling.

I would suggest to use these services as a tool only. Do not rely on
them as your entire marketing/sales team. Your work has only begun once
you post your work. Think of it this way.

Your posting = a photo/picture/snapshot in time.
The website (say eBay) = photo album
Internet = bookshelf.

You can put the most beautiful picture inside the prettiest photo
album but no one will ever see it sitting on the bookshelf. Show it to
everyone you know and them some. Now is the time for show and tell.
Show your enthusiasm as well. Your friends and family will be excited
with you and even help you along the way. So think like a kid again and
get excited about your �Show and Tell.�

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What is ART? ...Hilarious Must See Video!

DATE: 03/13/2008 03:01:30 / MOOD: happy

What is ART?

Hilarious and spot on! Creature Comforts
answers this answer question. Making people laugh is an art also as
this video points out at the end. A must see. I discovered it on the ArtBizBlog.

View Entry

How to Mosaic

DATE: 12/26/2007 14:15:17 / MOOD: full of life

How to - Mosaic

Here are pictures of a mosaic countertop and half wall I created for my kitchen.

And this is how you do it...

Start with an inspiration piece for your design. For me it was a picture of this custom designed wrought iron gate I found on the Internet. (left)

(right) Collect stoneware, ceramics and tiles in the colors you are looking for. I found coffee cups and vases at the Salvation Army and Garage Sales. The local Flooring Store gave me a deal and let me rummage thru their remnant tiles and I had some tired old ceramics of my own to add to the collection. Collect more than you think you�ll need.

If you don�t already have your base - create it! (left) I constructed a wall and counter top from 0.75-inch plywood. For a starter project you could use a small piece of wood, say 12� x 12�, put a small mirror in the center and mosaic the perimeter including the sides. Simple!

For this project I secured mesh adhesive drywall tape to the corners where the wood joins to help maintain a continuous flush surface for the tiles to lay on. (right) Now draw a preliminary sketch of your design. Use pencil at first so you can erase mistakes. When you like what you have go back over it with a permanent marker.

Next, get a plastic bucket and a hammer (goggles, gloves, body armor, etc.) and have fun! Break into the general size you need. For large projects like this one, I recommend keeping colors separated. My bucket in this picture (left) has only brown tiles. I�ll select a piece with the right size and shape I�m looking for, butter the back with tile adhesive and push directly onto the design I drew out. Clean up any misplaced adhesive from the fronts of your tiles, when it cures it will be almost impossible to remove. There are many different kinds of glue to choose from depending on your particular application. Liquid Nails and contact cement are excellent all purpose choices as well.

Glue the design on first, then the outside perimeter. Lastly � you guessed it -whatever remains.

Broken coffee cups and vases gave a curved dimension to the leaves of this tree. Don�t be too picky about shapes. Becoming too �perfect� can ruin your project. Imperfections add character.

When all your pieces are glued in place, allow proper setting time before you continue. (Follow manufacturers directions for the product you are using)

Ready to grout? Mix sand grout to the consistency of a mud pie and squish into the cracks. Be careful not to overwork and scratch your pieces. Grout should rest in the cracks easily. Add more water or grout powder to achieve a consistency that is easy to work with. When it is mostly dry remove grout residue from tile surfaces with sponge or cloth. Follow up with a penetrating grout sealer for long lasting stain and moisture protection.

WhaLa! Your mosaic is complete.
Enjoy!

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The Kelly's are Framed

DATE: 12/14/2007 12:07:25 / MOOD: full of life

Five days and five layers later - The Kelly's are Framed!!

Next: Fill nail holes, install wire hangers and a photo shoot.

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Meet the Kelly's

DATE: 12/09/2007 12:32:05 / MOOD: full of life

Hello everyone, I would like to introduce you to the Four Kelly�s , my current project. Rich and Kelly came to my studio with a picture of this massive 14-foot long wall in their bedroom that needed "something". The rest was up to me. How much fun is that?

Looks horrifying!! I know!! Try actually doing it!!

Artists slice up a perfectly good painting all the time. Right?
I cut these down to fit their intended wall space. The first time I cut a painting was the worst. Each time since has been "a bit" easier

("a bit" mind you is a very small amount).

I'm keeping the "scraps" for a mosaic! I've never seen it done before, could I be first in the whole world? Hmm.I haven't thought of what I might like to do yet, but I know it will be a lot of fun...!

I cut and routed 1" x 3" pine boards for the frames. Pictured here is the "final fitting" so to speak where I've just snugged the paintings and frames together. Priming and painting is next. I'll keep you updated.

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My Studio in 2003 -Arrgh!

DATE: 12/06/2007 01:53:56 / MOOD: full of life

Welcome to my studio . . .
well, as it was in 2003.
I see in this picture one of the windows is un-boarded which means this picture was actually taken much into the renovating process that summer. This two story cement building I now call my studio used to be a butter and cream shop, then a cheese factory in the old town of Mungerville, Michigan. More recently my partner's Grandfather used the building as his workshop/storage. He was an electrician by trade and a landlord for many of the area properties when he was living. He passed in 1991 leaving the building for the most part unattended.

In 2003 we reclaimed this historic old building from the racoons. What a journey this has been. It now has an old fuel oil furnace and more lighting. The old window frames were re-glassed and hung replacing the boards that blocked out the light on the second story. Truck loads of old landlord parts were hauled to salvage. It remains a work in progress to this day but a girl can only work without playing for so long.
I decided to play for a while.

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Faux Brick

DATE: 11/28/2007 11:50:59 / MOOD: full of life

Okay so my studio was anything but homey in those early days.
I had to do something.
So I bricked and bricked and bricked some more.

Sounds like it could have been horrible, but my OCD (obsessive compulsive disorder) kicked in. It was good. I had so much fun "bricking" I bricked some on the outside of the building too. I even "bricked" my bedroom.

Faux brick was easy, but time consuming. If you would like to try this I suggest bringing a friend or two.

For this project I used cement sealer mixed to paint like consistency.

I painted a coat of the sealer over the entire wall to act as my "mortar color."

Next I marked a level line along the entire length of the wall

then mixed some brick red color into the sealer to act as my base brick color. I found a sponge with a handle on it at True Value to use as my "Brick"/stamp.

I started stamping brick along the level line, leaving about 1/2" between stampings. When you're doing this make sure to stagger stampings for consecutive rows and have a smaller sponge available to stamp on half or partial bricks when needed.

Repeat steps above with smaller amounts of different paint colors until desired effect is achieved.

I used brick red, terracotta and black to achieve my final look.