Is preparing for a 3 day show the same as pre show marketing? Memorial Day weekend is my biggest sales opportunity of the spring when I participate in the Paradise City show, kind of like a trade show for fine arts and crafts where every booth is a gallery in itself and every artist must be there representing their work. I have done this show twice a yr for 3 yrs now and before every show I try to do something to improve my booth and display. Yesterday I finally decided to buy a 9 x 7 rug to coordinate with my display panels, with the thought that my paintings will look more professional in a cleaner booth space. I also decided to order 8 new notecards.. the simple $3 sale that can actually add up! (I probably had 40 different cards in stock but wanted to freshen them up) And aside from all new framed paintings to display, I decided to make a less expensive $50 print pricepoint to offer along with my high end $150 and $475 giclee prints. I also have an ad in the show magazine and I know people sometimes see my ad, go to my website, then make a point of visiting my booth.
My sales are down for the year and although I accept it is a tough time for selling art right now I am hoping my efforts to make the best of it pay off.
Post show followup to follow after memorial day weekend!
