Running an Art Gallery
After tiring of the gallery/festival circuit, I wanted to have more control in marketing my own prints. So about 2 years ago, I became a small art studio/gallery owner in the beautiful mountain valleys near Park City, Utah. What I have found is a wonderful tool to not only maintain the control I needed, but also a way to increase my personal productivity and art sales.
One does have to invest a small amount of capital to make this happen, but in the end it is worth it. To help promote my printmaking, I have located an etching press and exposure unit (working studio) inside the gallery space. The gallery, which is located next door to a famous restaurant, attracts tourists almost year round. These clients love to visit the space and watch the etching process happen. When a sale is made the profit is yours. The gallery is open the same hours as the restaurant (4 nights a week for 16 total hours)!
A word of caution-- owning an art gallery albeit a romantic notion, is a lot of hard work! If you operate the gallery using business sense you can build a successful life for yourself.
This is my website: www.goldenkoistudio.com Please stop by and take a look!
I recently started an enewsletter for marketing my gallery. I would love to hear of other creative self-promotion stories from artists thinking outside of the box. Anybody out there pushing the self-promotion envelope?
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